Service Design Day 2025 focuses on the importance of authenticity in customer experience and the role of artificial intelligence in creating memorable experiences. But how can we maintain a customer-centric approach? How can we create great experiences for customers who are already “spoiled”? And most importantly – does investing in customer experience pay off?
Service Design Day 2025 is entirely led by practitioners, with international experts sharing their experiences and highlighting the challenges of their daily work. Let’s explore how organizations adapt to this changing world—beyond the hype, beyond the challenges, and always with the customer in mind.
This year’s international lineup includes:
- Heidi Ettanen (H&M, Global Head of Design) – Driving customer centricity at scale. Learnings from establishing design operations at H&M
- Salla Seppä (Nordic Business Forum, Chief Customer Experience Officer) – How to create an unforgettable experience for customers that are hard to impress
- Anni Ojajärvi (Social Insurance Institution of Finland (Kela), Senior Lead – Human, Foresight & Strategy) – How to build the AI Future we actually want: human-centered approaches in the public
- Pervin Celik (ING Netherlands, Product Manager) – Beyond the Hype: Navigating GenAI
- Helen Bentley (EY Seren London, Partner) – AI and customer experience
🗓️ May 30, 2025, 8:30 AM – 2:30 PM
📍 Film Musem
🇬🇧 Event is in English
📍 Film Musem
🇬🇧 Event is in English
🎫 Regular ticket available until 04.05.2025 – €79 + VAT!
Register: servicedesignday.ee
Register: servicedesignday.ee