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PRODID:-//FinanceEstonia //NONSGML Events //EN
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CREATED:20250501T073042Z
UID:15652
DTEND;TZID=Europe/Tallinn:20250530T143000
DTSTART;TZID=Europe/Tallinn:20250530T083000
DTSTAMP;TZID=Europe/Tallinn:20260513T164750
LOCATION:Filmimuuseum
DESCRIPTION:&lt;div&gt;&lt;b&gt;Service Design Day 2025&lt;/b&gt; focuses on the importance of authenticity in customer experience and the role of artificial intelligence in creating memorable experiences. But how can we maintain a customer-centric approach? How can we create great experiences for customers who are already &quot;spoiled&quot;? And most importantly – does investing in customer experience pay off?&lt;/div&gt; &lt;div&gt;&lt;/div&gt; &lt;div&gt;&lt;b&gt;Service Design Day 2025&lt;/b&gt; is entirely led by practitioners, with international experts sharing their experiences and highlighting the challenges of their daily work. Let&#039;s explore how organizations adapt to this changing world—beyond the hype, beyond the challenges, and always with the customer in mind.&lt;/div&gt; &lt;div&gt; &lt;b&gt;This year&#039;s international lineup includes:&lt;/b&gt; &lt;ul&gt; &lt;li&gt;&lt;b&gt;Heidi Ettanen (H&amp;M, Global Head of Design)&lt;/b&gt; - Driving customer centricity at scale. Learnings from establishing design operations at H&amp;M&lt;/li&gt; &lt;li&gt;&lt;b&gt;Salla Seppä (Nordic Business Forum, Chief Customer Experience Officer)&lt;/b&gt; - How to create an unforgettable experience for customers that are hard to impress&lt;/li&gt; &lt;li&gt;&lt;b&gt;Anni Ojajärvi (Social Insurance Institution of Finland (Kela), Senior Lead – Human, Foresight &amp; Strategy) &lt;/b&gt;- How to build the AI Future we actually want: human-centered approaches in the public&lt;/li&gt; &lt;li&gt;&lt;b&gt;Pervin Celik (ING Netherlands, Product Manager)&lt;/b&gt; - Beyond the Hype: Navigating GenAI&lt;/li&gt; &lt;li&gt;&lt;b&gt;Helen Bentley (EY Seren London, Partner) &lt;/b&gt;- AI and customer experience&lt;/li&gt; &lt;/ul&gt; &lt;/div&gt; &lt;div&gt; 🗓️ May 30, 2025, 8:30 AM - 2:30 PM 📍 Film Musem 🇬🇧 Event is in English&lt;/div&gt; &lt;div&gt;🎫 Regular ticket available until 04.05.2025 – €79 + VAT! Register: &lt;a href=&quot;http://servicedesignday.ee/&quot; target=&quot;_blank&quot; rel=&quot;noopener&quot;&gt;servicedesignday.ee&lt;/a&gt;&lt;/div&gt;
SUMMARY:Service Design Day 2025 – Authentic Experience or Artificial Intelligence?
URL;VALUE=URI:https://financeestonia.eu/sundmus/service-design-day-2025-authentic-experience-or-artificial-intelligence/
TRANSP:OPAQUE
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TRIGGER;TZID=Europe/Tallinn:20250529T083000
DESCRIPTION:Reminder for Service Design Day 2025 – Authentic Experience or Artificial Intelligence?
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