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PRODID:-//FinanceEstonia //NONSGML Events //EN
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X-WR-CALNAME:FinanceEstonia
BEGIN:VEVENT
CREATED:20260325T160523Z
UID:16279
DTEND;TZID=Europe/Tallinn:20260529T143000
DTSTART;TZID=Europe/Tallinn:20260529T083000
DTSTAMP;TZID=Europe/Tallinn:20260512T222535
LOCATION:Eesti Rahvusraamatukogu
DESCRIPTION:&lt;p dir=&quot;ltr&quot;&gt;&lt;span style=&quot;font-family: arial, sans-serif;&quot;&gt;Read more: &lt;a href=&quot;http://www.servicedesignday.ee/&quot; target=&quot;_blank&quot; rel=&quot;noopener&quot;&gt;www.servicedesignday.ee&lt;/a&gt;&lt;/span&gt;&lt;/p&gt; &lt;p dir=&quot;ltr&quot;&gt;&lt;span style=&quot;font-family: arial, sans-serif;&quot;&gt;Service Design Day 2026 focuses on the impact that AI has had on Service Design. Once aiming to reduce the cost of mistakes and help mitigate business risks from wrong decisions through exploratory research, it is now shifting towards rapid experimentation and live validation to accelerate time-to-revenue. &lt;/span&gt;&lt;/p&gt; &lt;p dir=&quot;ltr&quot;&gt;&lt;span style=&quot;font-family: arial, sans-serif;&quot;&gt;But can organisations and customers keep up? AI-powered prototyping, synthetic research, predictive analytics, and automation allow us to build concepts in days instead of months. In theory.&lt;/span&gt;&lt;/p&gt; &lt;p dir=&quot;ltr&quot;&gt;&lt;span style=&quot;font-family: arial, sans-serif;&quot;&gt;Humans on both ends of the Double Diamond have not caught up with the pace: organisational decisions and processes still take time, and users are as reluctant to change their habits as always. &lt;/span&gt;&lt;/p&gt; &lt;p dir=&quot;ltr&quot;&gt;&lt;span style=&quot;font-family: arial, sans-serif;&quot;&gt;During this Service Design Day 2026, we will discuss how we should navigate innovation in a world where the product can be built faster than humans can figure out what they want. &lt;/span&gt;&lt;/p&gt; &lt;p dir=&quot;ltr&quot;&gt;&lt;span style=&quot;font-family: arial, sans-serif;&quot;&gt;This year&#039;s international lineup includes:&lt;/span&gt;&lt;/p&gt; &lt;ul&gt; &lt;li dir=&quot;ltr&quot;&gt;&lt;span style=&quot;font-family: arial, sans-serif;&quot;&gt;Klara Leander, Nordic Managing Partner at EY Doberman&lt;/span&gt;&lt;/li&gt; &lt;li dir=&quot;ltr&quot;&gt;&lt;span style=&quot;font-family: arial, sans-serif;&quot;&gt;Sofia Strömmer, Behavioral Science Manager at Oura&lt;/span&gt;&lt;/li&gt; &lt;li dir=&quot;ltr&quot;&gt;&lt;span style=&quot;font-family: arial, sans-serif;&quot;&gt;Ville Immonen, Vice President of Service Design at DBS Bank&lt;/span&gt;&lt;/li&gt; &lt;li dir=&quot;ltr&quot;&gt;&lt;span style=&quot;font-family: arial, sans-serif;&quot;&gt;Maria Uhari-Pakklin, Director of Design at SOK Group&lt;/span&gt;&lt;/li&gt; &lt;li dir=&quot;ltr&quot;&gt;&lt;span style=&quot;font-family: arial, sans-serif;&quot;&gt;Peter Fagerström, Founder at Educraftor&lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p dir=&quot;ltr&quot;&gt;&lt;span style=&quot;font-family: arial, sans-serif;&quot;&gt;Service Design Day is brought to you by the TalTech service design laboratory d.Lab, National Library of Estonia (RaRa), consulting company EY Estonia, and strategic design agency Rethink.&lt;/span&gt;&lt;/p&gt; &lt;span style=&quot;font-family: arial, sans-serif;&quot;&gt; &lt;/span&gt; &lt;p dir=&quot;ltr&quot;&gt;&lt;/p&gt;
SUMMARY:Service Design Day 2026 – Humans: The Last Bottleneck of Innovation?
URL;VALUE=URI:https://financeestonia.eu/sundmus/service-design-day-2026-humans-the-last-bottleneck-of-innovation/
TRANSP:OPAQUE
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TRIGGER;TZID=Europe/Tallinn:20260528T083000
DESCRIPTION:Reminder for Service Design Day 2026 – Humans: The Last Bottleneck of Innovation?
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